Privacy Policy

Turf Lion is operated by Red Label Enterprises (“Turf Lion,” “we,” “us”). Turf Lion is a field sales platform for door-to-door (D2D) sales teams. This policy explains what personal information we collect when you use the Turf Lion mobile app or web dashboard, why we collect it, and your choices.

We collect the following categories of information:

• Account info — your name, email address, and organization, captured when you sign up. Authentication is handled by Clerk; passwords never reach our servers.
• Location data — when you start a shift, the app captures your device’s location (foreground and, with your permission, background) so your team can see which houses you knocked, attribute leads to the right rep, and verify hours worked. Background location collection stops when you clock out.
• Sales activity — the leads you create, disposition changes, voice notes, photos, and contracts you generate while using the app. This data belongs to your organization (the “tenant”).
• Customer data you enter — when you record a disposition or close a sale, you may enter customer names, addresses, phone numbers, and email addresses. You agree you have the legal right to collect and process this data on behalf of those customers.
• Pitch Coach recordings — if you opt into Pitch Coach, your audio recordings are uploaded to our servers, transcribed via OpenAI, and analyzed for coaching feedback. Recordings are scoped to you only; your manager does not see them.
• Device + technical data — push notification tokens, app version, OS version, and crash diagnostics.

• To provide the core product (lead tracking, commissions, timesheets, coaching).
• To send push notifications about appointments, callbacks, and shift events you opted into.
• To compute analytics for your organization (knocks, sales, conversion rates, hours).
• To improve the product through aggregate, anonymized usage signals.
• To communicate with you about service changes, security alerts, and support.

We do not sell your personal data, your customers’ data, or your sales activity to advertisers or data brokers.

To improve the Smart Route AI for everyone, Turf Lion pools anonymous knock outcomes across all participating organizations. Whenever a rep dispositions a door, we record a single row to a global dataset containing only:

• the disposition (sold, not home, callback, etc.);
• a 100m grid cell (latitude/longitude rounded to three decimal places — a single cell contains 5–50 houses, so no individual address is identifiable);
• the day of the week and the hour of the day;
• optionally: building type (residential or commercial), broadband eligibility verdict, and knock count.

This dataset contains no tenant identifiers, rep identifiers, customer names, phone numbers, email addresses, exact GPS coordinates, address strings, sale amounts, contracts, photos, signatures, or notes. It cannot be used to identify any specific door, rep, or organization.

Contribution is enabled by default for all tenants. Tenant owners and admins can opt out at any time in the mobile app under Settings → Admin → Fleet learning network. If you opt out, your organization stops contributing to the pool and stops benefiting from the pooled AI insights.

We use a small number of trusted vendors to operate the service. Each receives only the data necessary for their specific function:

• Clerk — authentication and user identity
• Google Firebase / Cloud Firestore — application data storage and real-time sync
• Google Cloud Storage — voice notes, photos, and pitch recordings
• Apple Push Notification Service / Expo Push — delivering notifications to your device
• OpenAI — Pitch Coach transcription and analysis (only when you record a pitch)
• Vercel — hosting the web manager dashboard
• Sentry — crash and error reporting (anonymous)

We keep your account data for as long as your account is active. When you delete your account from the mobile app (Settings → Delete account), we permanently remove your personal profile and authentication credentials within 30 days. Sales activity that belongs to your organization (leads, dispositions, contracts) may be retained by your organization separately under its own policies.

You have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Delete your account and associated personal data (in-app, anytime)
• Export your activity (Settings → Export my activity)
• Withdraw consent for optional data collection (location tracking, push notifications) by changing iOS permissions

California (CCPA) and EU (GDPR) residents have additional rights including the right to opt out of any sale of personal information (we do not sell). To exercise any right, email privacy@turflion.com.

Turf Lion is a business tool intended for adults 18+. We do not knowingly collect data from children under 18. If you believe a minor has used the service, contact us and we will remove their data.

We use industry-standard encryption in transit (TLS 1.2+) and at rest (Google Cloud’s default encryption). Tenant data is isolated by strict Firestore security rules so members of one organization cannot access another’s data. No system is perfectly secure; we recommend using a strong, unique password and enabling MFA on your account.

We may update this policy as the product evolves. Material changes will be announced via in-app notice or email at least 14 days before they take effect. Continued use after the effective date means you accept the updated policy.

Questions or concerns about your privacy? Email privacy@turflion.com or write to: